Gurhan, the designer, is renowned for pioneering the revival of pure 24 karat gold jewelry. Before Gurhan, pure gold jewelry had not been made since ancient times. Since Gurhan, others have also responded to its allure but there is only one original GURHAN! In recent years, Gurhan has added pure platinum and pure silver to his repertoire, creating for his followers options in white metal and at different price points. Gurhan has now introduced an entirely new direction in his designs, a new line, "4/24", using an early Ottoman alloy containing 4 karats of gold and combines it with his signature pure 24 karat gold.